We all love discounts. All of us! But for people who have tried to understand how couponing actually works, you’re not new to the complex and overwhelming nature of it. According to data compiled by Invesp (optimization specialists), over 60% of the public prefer receiving digital coupons, with an estimated increase in the number of mobile coupon users to about one billion by 2020.
Invesp also proposed an estimate of over 30 billion digital coupons will have been redeemed globally by the end of 2019 and emails that contain coupons have proven to increase revenue per email sent by 48%.
From the above stated figures, there’s absolutely no doubt that the world is obsessed with discounts and great deals.
COUPONS AND SALES
After its introduction in the early 90s, coupons broadened the marketing space and as they continued to become popular, we saw the rise of coupon websites. Shoppers can now explore coupons for a wide range of products and brands on a single platform.
Modern day retailers believe coupons help in studying market trends and shopping patterns of their customers. As every business has its unique audience, coupons can be a very useful tool to gather customer data and create campaigns accordingly.
There are several coupon strategies that manufacturers and retailers can utilize to boost their business ; holiday and seasonal deals, customer loyalty coupons, first-time shopper deals, email/newsletter subscription offers, cash backs, etc.
What the future holds for couponing in Ghana
We at Coupons.com.gh present retailers and business owners the best platform to promote their products through promotions and discounts. After a successful sign up process, businesses have the opportunity to create a free place listing with basic business information and pictures. They can also create e-coupons for users to download and redeem whenever there is a running promo.
Users of the platform, on the other hand, are presented a carefully curated list of the best places to eat shop, meet up and hang out with friends and family. Directions to these places can be gotten directly in the app. Coupons to enjoy discounts can be downloaded freely and redeemed by users as and when they become available. They can also write reviews and give ratings to the shops and places they patronize, providing useful feedback to future clients as well as the business owners themselves. Customer service in Ghanaian businesses is generally expected to improve with wider adoption of the platform.
The influence of online coupons have already been felt across online service industries, with over 25% of consumers always looking for deals online before making any purchase. Coupons have also led to improved seller-buyer interactions worldwide.
Sign up to Coupons.com.gh now and enjoy this new and innovative shopping experience.