Do you know the most crucial element of a blog post which almost decides whether it’ll succeed or not?
Yes, you guessed it right.
It’s the headlines.
Headlines are the most important component of the blog post.
No. I’m not saying it.
Ogilvy said it.
He once said,
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
He gives that much importance to them.
But are you giving that kind of importance to the headlines?
If yes, pat yourself on the back. You are a smart marketer.
If not, it’s time to change it.
It’s time to give headlines the importance it deserves.
So how to write attention-grabbing headlines?
Here are a few tips to help you:
1. Write your headline first.
Not the blog post, not the introduction. You should write the headline first.
When you write the headlines first, you are free to let your creative juices flow freely. Otherwise, you’ll try to write something that goes with the content or please someone.
2. Make sure your headline is ultra-specific.
People should understand it on the first time they read it. It should convey the message without any doubt.
Get to the point directly.
People don’t have time to play guess games.
They scan the web with “What’s for me” eyes.
If they don’t find something that spells it out, they aren’t going to be bothered to check it.
3. Write for the readers.
Yes. For the readers. But optimize for the search engines.
Don’t get blinded by the search engines and disregard the readers.
Remember, search engines may rank your post better.
But if it’s not appealing to the readers, they aren’t going to click, and you aren’t getting any visitors or readers.
And keep in mind, how users behave on your blog also influences how Google ranks your blog.
4. Don’t fall for clickbait. Make sure your headline can deliver what it promises
Don’t get tempted by the little rush in the traffic you get from the clickbait titles.
Remember what happened to the boy who cried wolf…you’ll end up like him.
People are getting smarter and no longer falling for the clickbait.
And if people visit your blog and bounce back because you just tricked them, neither they nor Google is going to be happy about it, and you’ll face the wrath of both.
5. Use power words and emotional words in the headline.
Emotion is still the most powerful motivator behind people’s action.
Whether it’s clicking, reading, sharing, or buying, all these actions are driven by emotions.
So leverage emotional words, appeal to the emotional brain to get the best results.
6. Use a number in the headline.
Numbers in the headlines work like a charm.
Because people get a definite sense when they see a number in the headline and it increases the click throughs.
7. Don’t write just one headline.
At least write 10 headlines for each blog post. If you’re getting a decent number of visitors, you could run an a/b test to see which one works better.
You can also use different headlines for the various social network to get the maximum results.
Follow these tips, and you’ll be writing kickass headlines soon.